Eena Kapoor
Private Jewellery Consultancy
The finest things carry a story.
We help you find yours.
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A creative director, a jewellery strategist, and a stylist — in one practice. Eighteen years leading global collections and building brand identities that hold.
Every engagement begins with listening. The work is shaped by the brief and the person. Nothing is applied by formula.
Jewellery Identity
A private strategy session — mapping who she is to what she wears. Essence, occasion, wardrobe audit, and a written jewellery brief she will return to for years.
Heirloom Repurposing
Inherited pieces assessed, redesigned, and returned to active wear — with their provenance documented and their story intact. For the woman whose finest jewellery is in a safe rather than on her body.
Jewellery Personal Shopping
Independent sourcing and curation across makers and markets — with no inventory of our own. Every recommendation made entirely in the client's interest.
Creative Direction
Campaign, launch, and brand identity direction for luxury and near-luxury houses. Project-based or on retainer. From design grammar to final image — owned end to end.
Working with TINGE
For individuals: a confidential, unhurried process that ends with a jewellery identity built to last. For brands: a defined creative framework, clear decision points, and single-point accountability throughout.
Creative Direction
Debut of Reliance's luxury lab-grown diamond brand on the global stage. Full creative direction for the Paris Fashion Week 2024 presentation, in collaboration with couturier Rahul Mishra. The brief spanned brand identity, design grammar, and the visual language of the collection.
Creative Direction
Design language and campaign direction for one of India's most internationally recognised fine jewellery brands. Seasonal creative direction, motif development, and the editorial identity that underpins the brand's distinctiveness.
High Jewellery Direction
A high jewellery consulting brief for Tanishq's UHNI segment, rooted in the legacy of the Golconda diamond. Established a complete design grammar including Kashidakari embroidery as the primary motif language, and introduced the Karigar Provenance System as both a product and a positioning tool.
Brand Consulting
Brand positioning and style identity for Landmark Group's mass-premium fashion retail brand. The engagement focused on product direction and building a coherent identity across a large-scale, multi-market operation.
Eena Kapoor
Every woman has a jewellery identity. Most have never been helped to find it — not because it doesn't exist, but because nobody has ever asked the right questions or brought the right depth of attention to the answers.
That is what TINGE exists for. A conversation that is private, considered, and entirely without agenda except yours.
India · Worldwide by appointment · eenakapoor.com
A tinge of who you are. A tinge of who you are becoming.